If you are in business and have brick-and-mortar locations, you can’t afford to ignore something called “location based marketing”.
Location based marketing will evolve into many things, but something that business can use it for right now is…
Customer Stealing.
That’s right – you can use applications like Foursquare to literally steal customers from your competition without them even knowing it.
Here is how.
Let’s say that you are a car dealer and you have a brick-and-mortar store in one of the “auto-plexes” that you see in so many different cities.
Sign up for Foursquare and offer any customer that “checks in” at one of your competitors $2,500 in cash toward a new vehicle if they show up in your store in the next 10 minutes and show you their phone.
Walla.
The person who walked into your competitor across the street and was thinking about buying a car from them is now sitting in your store talking to you about buying a car from you – all because of Foursquare.
Use the same concept for Restaurants, Gas Stations, whatever. Any business with a physical location.
Location. Based. Marketing.
What makes people buy, what makes people buy more, what makes people come back and buy.
And now you know how to “steal” customers away from your competition.
Couldn







{ 2 comments… read them below or add one }
Brilliant! I love it!
Agreed. I think a business should be giving discounts to their mayor AND their competitions mayor.